Scale content without sounding like everyone else
You've tried the AI writing tools. Fast, sure. But you're still rewriting everything or publishing stuff you're not proud of.
So we built elanora: a custom AI writing tool we train on your voice and editorial standards, so what comes out is actually worth publishing.
used by SaaS startups
So why are two SaaS marketers building an AI content tool?
Because nobody else was willing to do the slow part. The 5-minute setup tools like AirOps, Draft, Jasper and more promise you the world, but you end up rewriting it all anyway.
We do the slow work upfront for you, learning your voice and editorial standards, so everything after scales without drifting.
How it works
A purpose-built blog engine that blends deep model training with human review. Specifically designed for B2B brands who want to drive SEO growth.
We train your model
20+ hours of bespoke model training. We learn your brand voice, tone, banned phrases, audience, competitors, and compliance requirements. The goal: 95% publish-ready, 5% tweaks from you.
You generate tasteful content
Two ways to create:
Long-form content Enter a topic. Get a fully researched, on-brand article. Complete with SEO structure, internal links, and your tone of voice baked in.
Bulk SEO generation Drop in your 10 target keywords. We generate an article for each one, processed in parallel. Ideal for scaling your content programme fast.
Upload straight to your CMS
Generated content auto-uploads to Webflow or WordPress. No copy-paste, no reformatting. Review, tweak if needed, publish.
scale-ups
series a/b startups
seed startups
founding marketers
content marketers
marketing tech
SEO managers
legal tech
fintechs
Who we work with
We partner with founders and teams that want high quality content without expanding headcount.
Behind elanora
We've spent decades inside Australia's best tech companies, SafetyCulture, Atlassian, Stan, Sendle.
We built elanora after years inside Australia’s top tech companies and years advising founders through Airtree and Startmate. The pattern was obvious.
Most AI tools flatten a brand’s voice. Most writers are slow or expensive.
Elanora is the middle path. Trained on your taste. Built for volume. Still human in the loop.
Zway Yee
Tania Clarke
gen AI marketer is for senior marketing operators and marketing leaders who want practical advice, not performance. Each issue covers what's actually working—from Claude Code to MCPs to the stuff you keep hearing about but haven't had time to dig into.
Find us on Substack
elanora pricing
Go from teams of writers, to infinite scale with elanora.
Bespoke
Bespoke trained content engine for one content type (blog, thought leadership etc.)
20+ hours of training & accuracy checks
Custom set-up, onboarding and support
Chat with us
Bespoke + Compliance
Compliance training or for global teams that require localisation
Additional content types or integrations
More than 20 pieces of content per month
Chat with us
Ready to scale your content with taste?
We'd love to connect.
Company
Scale content without sounding like everyone else
You've tried the AI writing tools. Fast, sure. But you're still rewriting everything or publishing stuff you're not proud of.
So we built elanora: a custom AI writing tool we train on your voice and editorial standards, so what comes out is actually worth publishing.
used by SaaS startups
So why are two SaaS marketers building an AI content tool?
Because nobody else was willing to do the slow part. The 5-minute setup tools like AirOps, Draft, Jasper and more promise you the world, but you end up rewriting it all anyway.
We do the slow work upfront for you, learning your voice and editorial standards, so everything after scales without drifting.
How it works
A purpose-built blog engine that blends deep model training with human review. Specifically designed for B2B brands who want to drive SEO growth.
We train your model
20+ hours of bespoke model training. We learn your brand voice, tone, banned phrases, audience, competitors, and compliance requirements. The goal: 95% publish-ready, 5% tweaks from you.
You generate tasteful content
Two ways to create:
Long-form content Enter a topic. Get a fully researched, on-brand article. Complete with SEO structure, internal links, and your tone of voice baked in.
Bulk SEO generation Drop in your 10 target keywords. We generate an article for each one, processed in parallel. Ideal for scaling your content programme fast.
Upload straight to your CMS
Generated content auto-uploads to Webflow or WordPress. No copy-paste, no reformatting. Review, tweak if needed, publish.
scale-ups
series a/b startups
seed startups
founding marketers
content marketers
marketing tech
SEO managers
legal tech
fintechs
Who we work with
We partner with founders and teams that want high quality content without expanding headcount.
Behind elanora
We've spent decades inside Australia's best tech companies, SafetyCulture, Atlassian, Stan, Sendle.
We built elanora after years inside Australia’s top tech companies and years advising founders through Airtree and Startmate. The pattern was obvious.
Most AI tools flatten a brand’s voice. Most writers are slow or expensive.
Elanora is the middle path. Trained on your taste. Built for volume. Still human in the loop.
Zway Yee
Tania Clarke
gen AI marketer is for senior marketing operators and marketing leaders who want practical advice, not performance. Each issue covers what's actually working—from Claude Code to MCPs to the stuff you keep hearing about but haven't had time to dig into.
Find us on Substack
elanora pricing
Go from teams of writers, to infinite scale with elanora.
Bespoke
Bespoke trained content engine for one content type (blog, thought leadership etc.)
20+ hours of training & accuracy checks
Custom set-up, onboarding and support
Chat with us
Bespoke + Compliance
Compliance training or for global teams that require localisation
Additional content types or integrations
More than 20 pieces of content per month
Chat with us
Ready to scale your content with taste?
We'd love to connect.
Company
Scale content without sounding like everyone else
You've tried the AI writing tools. Fast, sure. But you're still rewriting everything or publishing stuff you're not proud of.
So we built elanora: a custom AI writing tool we train on your voice and editorial standards, so what comes out is actually worth publishing.
used by SaaS startups
So why are two SaaS marketers building an AI content tool?
Because nobody else was willing to do the slow part. The 5-minute setup tools like AirOps, Draft, Jasper and more promise you the world, but you end up rewriting it all anyway.
We do the slow work upfront for you, learning your voice and editorial standards, so everything after scales without drifting.
How it works
A purpose-built blog engine that blends deep model training with human review. Specifically designed for B2B brands who want to drive SEO growth.
We train your model
20+ hours of bespoke model training. We learn your brand voice, tone, banned phrases, audience, competitors, and compliance requirements. The goal: 95% publish-ready, 5% tweaks from you.
You generate tasteful content
Two ways to create:
Long-form content Enter a topic. Get a fully researched, on-brand article. Complete with SEO structure, internal links, and your tone of voice baked in.
Bulk SEO generation Drop in your 10 target keywords. We generate an article for each one, processed in parallel. Ideal for scaling your content programme fast.
Upload straight to your CMS
Generated content auto-uploads to Webflow or WordPress. No copy-paste, no reformatting. Review, tweak if needed, publish.
scale-ups
series a/b startups
seed startups
founding marketers
content marketers
marketing tech
SEO managers
legal tech
fintechs
Who we work with
We partner with founders and teams that want high quality content without expanding headcount.
Behind elanora
We've spent decades inside Australia's best tech companies, SafetyCulture, Atlassian, Stan, Sendle.
We built elanora after years inside Australia’s top tech companies and years advising founders through Airtree and Startmate. The pattern was obvious.
Most AI tools flatten a brand’s voice. Most writers are slow or expensive.
Elanora is the middle path. Trained on your taste. Built for volume. Still human in the loop.
Zway Yee
Tania Clarke
gen AI marketer is for senior marketing operators and marketing leaders who want practical advice, not performance. Each issue covers what's actually working—from Claude Code to MCPs to the stuff you keep hearing about but haven't had time to dig into.
Find us on Substack
elanora pricing
Go from teams of writers, to infinite scale with elanora.
Bespoke
Bespoke trained content engine for one content type (blog, thought leadership etc.)
20+ hours of training & accuracy checks
Custom set-up, onboarding and support
Chat with us
Bespoke + Compliance
Compliance training or for global teams that require localisation
Additional content types or integrations
More than 20 pieces of content per month
Chat with us
Ready to scale your content with taste?
We'd love to connect.
Company